Sundazed Cafe
A full brand identity for a Charleston coffee truck, built around
70s beach nostalgia and the owner's warm, welcoming spirit.
The brief
A new coffee truck launching in Charleston needed a brand identity from the ground up, one that felt fun and beach-inspired with a playful 70s edge, while genuinely reflecting the owner's bubbly, inviting personality. The goal wasn't just a good-looking brand, it was a space that felt like it belonged to everyone who walked up to it.
The work
I developed the full brand identity system, logo, and truck wrap, translating the owner's personality into a warm, retro-beach aesthetic. To reinforce that sense of belonging, I hid uplifting, encouraging phrases throughout the truck's design alongside playful coffee-focused lines, small moments of delight built directly into the brand experience, not just an afterthought.
The numbers
The truck has become a local gathering spot. Customers regularly post photos of the truck and their coffee, and the space consistently draws people to sit, stay, and share the experience, exactly the sense of community the brand was designed to create.
