Inspirato Magazine
A biannual luxury travel magazine, fully concepted, designed,
and produced in-house for Inspirato's members.
The brief
Inspirato produced a high-end print magazine to inspire travel among its members, reinforce the brand's luxury positioning, and double as a sales tool, all while being produced efficiently enough to sustain a biannual publishing schedule.
The work
I led design and production on the magazine across four issues, owning everything from layout and art direction to final print files. Each 145-page issue combined long-form editorial features, trendsetter interviews, insider travel tips, and member spotlights, requiring a design system flexible enough to hold both narrative feature spreads and shorter, more graphic content without losing a consistent, elevated feel. I worked closely with in-house copywriters and content producers from concept through final print, and managed the full print production process, working directly with printers to maintain quality at high volume. I also contributed to content ideation alongside the editorial team.
The numbers
Bringing the magazine's design fully in-house saved the company $120K per publishing cycle while elevating the brand's luxury feel and strengthening its role as an active sales tool, printed in high volume and placed in every Inspirato home and mailed to all members.
