Broncos 2017 Season
A full season creative refresh for the Denver Broncos,
anchored by the fan-favorite "Mile High Five" campaign.
The brief
Coming off a Super Bowl win in 2015 but a missed playoff run in 2016, the Broncos needed a refreshed, modern season look, and a way to rebuild energy and excitement heading into 2017.
The work
I designed the full season creative direction, built around subtle mountain textures and a graphic peak that connected Colorado's identity to the Broncos' bold, clean brand. The look carried across every stadium touchpoint, banners, signage, schedules, jumbotron features, magnets, and Gameday Magazine. To drive fan engagement further, I created the strategic concept and creative direction for "Mile High Five," an interactive stadium activation where fans could photograph themselves high-fiving cutouts of Von Miller and Demaryius Thomas, with markers placed for the perfect shot and a call to share using #milehighfive for a chance to win Broncos gear.
The numbers
Thousands of fans engaged and shared using #milehighfive, with participation from current and former players, Miles the mascot, and the cheerleading squad, generating strong organic reach and positive PR for the campaign.
