Inspirato Pass
Full brand identity and launch campaign for Inspirato's travel subscription
platform, driving $75M in ARR within 9 months.
The brief
Inspirato was launching an entirely new kind of offering, a travel subscription platform. It needed a full identity from the ground up, paired with a launch campaign strong enough to drive rapid subscriber growth and hold its own in a crowded travel and lifestyle media landscape.
The work
I owned the creative direction for the brand identity, visual style, and online presence, and shaped the go-to-market strategy alongside it, one connected vision for how the brand should launch and grow. I directed the full suite of launch assets, direct mail, magazine ads, social, email, display, and explainer video, all carrying a consistent brand voice across formats. Post-launch, I created Passport, a monthly newspaper I designed and laid out, extending the brand relationship beyond the initial campaign.
The numbers
$75M in annual recurring revenue within 9 months of launch, with coverage from Travel+Leisure, Lonely Planet, MSN Lifestyle, Robb Report, ABC News, and Good Morning America.
