Udemy Event: FWD 2025
Udemy Business's biggest flagship event yet,
bringing a unified creative identity to nine global regions.
The brief
FWD 2025 marked Udemy Business's largest flagship event to date, spanning nine cities across four continents, Mumbai, Bengaluru, Seoul, Tokyo, London, Frankfurt, Mexico City, São Paulo, and New York. At that scale, the challenge wasn't just building a strong creative identity, it was building one flexible enough to feel authentic in nine very different markets without fragmenting into different experiences.
The work
I owned the creative strategy, theme, and visual identity for the full event series, partnering closely with marketing and executive leadership to shape concept, event branding, and storytelling across every touchpoint. Rather than a one-size-fits-all system, I built in deliberate regional adaptation, custom logo and tagline lockups for each local language, region-specific photography, and activations tailored to each market's audience, so every location felt locally relevant while staying unmistakably FWD. I extended that same identity to a global virtual broadcast, bringing the experience to enterprise audiences who couldn't attend in person.
The numbers
6K+ virtual attendees, plus nine in-person events drawing 100-300 attendees each. That year, FWD contributed $6.7M in influenced pipeline and over $1M in closed-won deals.
